Brewery Instagram Strategy for Owners and Marketers
Spending hours on content that gets 15 likes? There's a better way.
A 90-day 1:1 partnership that turns your brewery's Instagram into a system for turning followers into regulars—one that actually works for your week, even if you're wearing a lot of hats.
I’ve Been There Too
You’re Probably Thinking:
You care deeply about your brewery and you want the world to see what makes it special. But between the releases, the events, the taproom shifts, and everything else on your plate, social media keeps falling to the bottom of the list or getting done in a rush just to say it got done.
You're posting because you feel like you have to. You spend hours on content that gets 15 likes and you still don't know why it's not working. You're figuring it out alone, with no one in your building who truly understands what this job actually takes.
You’re Tired of Feeding the Monster
You Know Something Has to Change
You didn't get into beer to become a full-time content creator. But you also know that your brewery deserves better than what you've been able to give it. You just need someone to show you where to start.
You’re Sitting There Wishing…
You had a clear roadmap—something that told you what to post, when, and why, so you could stop starting from scratch every single week.
You had someone in your corner who actually understands what it's like to work inside a brewery — where the beer decides when it's ready and your whole week can change overnight.
Video felt less like a three-hour production and more like something you could actually pull off on a Tuesday afternoon.
Here’s How You’re Going to Fix That
Tapped In
A 90-day partnership that turns your brewery's Instagram into a content system that actually works for your business—even if you're wearing a lot of hats.
What’s Included
THE DEETS
Everything you need to go from guessing to knowing
THE AUDIT We start by taking a deep look at where you are right now — your content, your presence, your process, and your goals. You'll get an honest outside perspective on what's working, what isn't, and what's missing. This is the foundation everything else gets built on.
THE STRATEGY This is not a generic content strategy. It's custom built specifically for your brewery—your goals, your audience, your story. You'll leave with a monthly planning process, a storytelling framework, and a clear direction for every piece of content you create.
THE IMPLEMENTATION SUPPORT A strategy is only as good as what you do with it. Over the following two months, you'll have ongoing support as you put it all into practice— async weekly check-ins, real feedback, and someone in your corner when you hit a roadblock. You won't be figuring it out alone anymore.
A Peek at the process
Month One: We Build It Together
Week 1: Onboarding & Discovery
What I do: We kick off with a call where I get to know your brewery inside out—your goals, your audience, your story, and how your week actually runs.
What you experience: A conversation that finally feels like someone's asking the right questions and considering the real life of working in your brewery.
What you walk away with: The sense that the work has already started, and a shared picture of where we're headed together.
Week 2: The Audit
What I do: I take a deep look at your Instagram—your profile, your content, your grid, and how your audience is responding. Then I pull together an honest read.
What you experience: An outside perspective from someone who actually understands this industry and what works on social media.
What you walk away with: A clear breakdown of what's working, what needs updating, and what just needs a tweak.
Week 3: The Strategy
What I do: I build a content strategy made specifically for your brewery—a monthly planning framework, a storytelling approach, your content pillars, and a weekly workflow that fits how you actually work.
What you experience: A strategy that sounds like your brewery, not a template with your name dropped into it.
What you walk away with: Your custom content strategy, delivered to you and ready to review.
Week 4: The Review Call
What I do: We get back on a call and walk through the audit and the strategy together, top to bottom.
What you experience: Room to ask questions, push back, and shape it. The strategy only matters if it fits your reality and gets you excited to use it.
What you walk away with: A strategy you helped build, adjusted to fit you, plus a clear plan of attack for the months ahead.
Month Two & Three: You Put It Into Practice
Weekly check-ins, plus a call to close out each month
What I do: I check in with you every week by email or Slack—whatever's easiest for you—to work through roadblocks, answer questions about the strategy, and keep you moving. We also hop on a call at the end of Month Two and again at the end of Month Three to talk through how it's really going.
What you experience: The confidence of knowing you're not figuring it out alone. Someone who gets it is right there with you while the new habit takes hold.
What you walk away with: A strategy you've actually run, a system that fits your workflow, and the clarity to keep going long after our 90 days are done.
The Investment
$650
3 PAYMENTS OF
OR
$1950
1 PAYMENT OF