Stop Guessing Why Your Brewery’s Instagram Isn’t Working
You’re posting consistently. You’re following the trends. So why does it feel like you’re shouting into an empty taproom?
If you’ve been posting consistently and seeing less engagement than you did two years ago, you’re not imagining it.
A few years ago, a polished photo of a pint and a clean caption could do a lot of the work for you.
The Rules for Instagram Have Changed
Today, Instagram isn’t rewarding perfection or polish. It’s looking for signs of connection: people, moments, and stories that feel real.
If your feed is full of beautiful posts but your taproom still feels quiet, it’s usually not because you’re doing something “wrong.”
It’s because the strategy behind the content hasn’t caught up to how people actually use Instagram now.
That’s where this audit comes in.
I’ll Help You Adapt Without
Adding to Your Workload.
First, I’m not going to hand you a 40-page PDF of generic charts and "industry benchmarks." You don’t have time to read that, and you definitely don’t have time to execute it.
Instead, you get a two-page diagnostic designed to help you stop guessing and start connecting.
A roadmap built for small teams with zero extra time
The Story Scan: I’ll tell you exactly what story your account is actually telling right now.
The "Keep Doing This" List: 2–4 specific things you’re currently doing that are working. We’ll make sure you don’t lose the good stuff.
Alignment Check: I’ll identify exactly where your content is getting blurry or misaligned, so you can stop the "scroll-past" effect.
Audience Clarity Check: We’ll look at who you’re actually talking to versus who you want in your taproom. If there’s a mismatch, we’ll fix it.
The Content Gaps: I’ll point out the storytelling opportunities you’re sitting on—the stuff that’s already happening in your brewery every day—that your audience is starving for.
3–5 High-Impact Recommendations: The most effective changes you can make right now with the team you already have.
The “If I Were You” Strategy: This is my personal take. I’ll tell you exactly what I would focus on next to get the best results for your specific goals.
How It Works
Purchase the audit
Fill out a short intake form about your brewery
I review your Instagram account
You receive your audit
A Note on Timing: No Bots, Just Me.
Most "Instagram Gurus" use a software tool to spit out a generic report in 30 seconds. That’s not what this is. I personally sit down with your account, look at your recent Reels, and read your captions.
Because of that, quality takes a little time. I currently have a 10-business-day turnaround. If I’m traveling for work or the queue gets longer, I’ll let you know the second you book. I’d rather give you a plan that works than a plan that’s rushed.
Why Listen To Me?
I’m in the trenches with you. I’m not a "social media guru" who audits dental offices one day and restaurants the next. I know the beer industry inside and out. I’ve done the work you’re doing. I love breweries—not just the beer, but the community spaces you create.
I want you to win because I want the industry to win. I combine a deep understanding of how Instagram works today with the storytelling expertise of a James Beard-nominated writer. I help you tell the story of your brewery in a way that makes people feel like they’re already part of the family before they even take their first sip.
FAQs
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This audit is best for breweries and taprooms that are already posting consistently but aren’t getting the results they expect. If your content used to work—or feels like it should be working—and you’re not sure why it isn’t, this is designed for you.
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If you’ve just started posting, are posting very inconsistently, or are testing a brand-new strategy that hasn’t had time to play out yet, this likely isn’t the right next step. This audit works best when there’s real content to evaluate.
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This isn’t a trend report, a viral playbook, or a replacement for showing up consistently. It’s a clarity tool to help you see what’s actually happening and decide what to focus on next.
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That’s great. But is it working?
If you’re happy with your engagement and your taproom is consistently packed, you don’t need me. But if you’re tired of the "post and pray" method, it’s time for a fresh set of eyes—eyes that know exactly what a craft beer fan is looking for when they open Instagram.