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Stop obsessing over immediate ROI on every post and start winning the "Digital Vibe-Check". This section teaches you how to move from the "heavy lift" of creating content to the "light lift" of documenting experiences. You’ll learn why your beautifully staged beer photos might be underperforming and how to win a "spot in the brain" of your customers before they even leave their couch.
Efficiency is the antidote to burnout. We dive into templatizing your brand so you never have to start from a blank screen again. You’ll learn the Shadowing Method to build a Content Library that actually works and discover the organizational secrets of using Google Photos and Drive to ensure you can find the perfect clip in seconds, not hours.
Never wonder "what do I post?" again. This section provides a comprehensive Brewery Shot List that turns "boring" everyday tasks—like graining out or line maintenance—into high-rapport storytelling. You’ll also learn how to use the Voice of the Customer to turn reviews into your most trustworthy marketing assets and how to enlist your team to capture the "peak energy" of the taproom when you aren't there.
Master the "Visual Basics" without expensive gear. This chapter covers the essential aspect ratios for every platform and the "Safe Zone" margins to keep your text from being cut off. You’ll learn the 5-Second Rule for capturing micro-moments and how to "Follow the Light" to make your beer look professional using nothing but natural window light.
Turn your library into a "Weekly Rhythm" that balances beer spotlights with community culture. We break down the Shortcut Method for editing video, focusing on Speed > Skill so you can stop spending six hours on a single Reel. Finally, you’ll learn the art of recycling content—if a post worked once, it will work again—saving you dozens of hours every month.
In today's market, people don't just want a beer; they want an experience. Before a guest ever visits, they perform a digital "vibe-check" on your feed. They want to see the humans, the energy, and the "why" behind your brand. The Taproom Capture System gives you the toolkit to showcase that vibe authentically and efficiently.
Stop obsessing over immediate ROI on every post and start winning the "Digital Vibe-Check". This section teaches you how to move from the "heavy lift" of creating content to the "light lift" of documenting experiences. You’ll learn why your beautifully staged beer photos might be underperforming and how to win a "spot in the brain" of your customers before they even leave their couch.
Efficiency is the antidote to burnout. We dive into templatizing your brand so you never have to start from a blank screen again. You’ll learn the Shadowing Method to build a Content Library that actually works and discover the organizational secrets of using Google Photos and Drive to ensure you can find the perfect clip in seconds, not hours.
Never wonder "what do I post?" again. This section provides a comprehensive Brewery Shot List that turns "boring" everyday tasks—like graining out or line maintenance—into high-rapport storytelling. You’ll also learn how to use the Voice of the Customer to turn reviews into your most trustworthy marketing assets and how to enlist your team to capture the "peak energy" of the taproom when you aren't there.
Master the "Visual Basics" without expensive gear. This chapter covers the essential aspect ratios for every platform and the "Safe Zone" margins to keep your text from being cut off. You’ll learn the 5-Second Rule for capturing micro-moments and how to "Follow the Light" to make your beer look professional using nothing but natural window light.
Turn your library into a "Weekly Rhythm" that balances beer spotlights with community culture. We break down the Shortcut Method for editing video, focusing on Speed > Skill so you can stop spending six hours on a single Reel. Finally, you’ll learn the art of recycling content—if a post worked once, it will work again—saving you dozens of hours every month.
In today's market, people don't just want a beer; they want an experience. Before a guest ever visits, they perform a digital "vibe-check" on your feed. They want to see the humans, the energy, and the "why" behind your brand. The Taproom Capture System gives you the toolkit to showcase that vibe authentically and efficiently.