Hi, I’m Stephanie Grant.

A woman with dark skin and shoulder-length curly black hair smiling and holding a glass of amber-colored drink, sitting on a beige chair with a furry cover, next to a table with a potted green plant, against a plain white wall.

I am a brewery social media strategist, beer writer, and the person who has spent the last several years studying what actually works on social media in this industry and building systems to make it repeatable.

I work with in-house brewery social media managers who are tired of figuring it out alone. My job is to help them build a content strategy and a system that actually fits the reality of working inside a brewery — where the beer decides when it's ready and your whole week can change overnight.

Where it all began

A woman with dark skin and curly hair, wearing a white top, gold earrings, and a leopard print skirt, is holding a notebook and pen, standing indoors with framed wall art behind her.

I have always been drawn to storytelling. I studied technical writing and learned the value of clear, user-focused communication early on — how to take something complicated and make it accessible. Then I pursued a master's degree in information design and communication, which deepened my understanding of how to create content for a specific audience and why that matters so much.

From there I discovered beer writing. I started covering the craft beer industry, and it changed everything. Being a journalist taught me how to find a good story — how to ask the right questions, stay curious, and see what others overlook. I fell in love with the industry in the process.

A glass of beer on a wooden table with sunlight and shadows creating patterns across the surface.
A glass of dark coffee with a frothy top sitting on a wooden table.

Then This Happened

I started working in-house at a brewery and got to experience firsthand what it actually feels like to manage social media from inside the building. The competing priorities, the last-minute changes, the pressure to create content when the taproom doesn't open until 4pm and your shift ends at 5. I learned what makes this job uniquely hard and why the advice out there rarely accounts for any of it.

Person pouring beer from a tap at a bar, tattooed arm visible, with a glass of beer being filled.
Three glasses of beer on a table, with the 2nd glass containing dark beer and the 3rd glass containing light beer, all with the black emu logo.

which led to this

After leaving, I started running social media for breweries as a freelancer. That's where I learned how to templatize the work — how to build systems that let you create a lot of content without starting from scratch every single week. I started sharing what I was learning on Instagram, and something clicked. The more I talked about brewery social media strategy, the more people showed up who were desperate for exactly this conversation.

After talking to 20+ brewery social media managers across the country and hearing the same struggles over and over, I built Tapped In — a 90-day 1:1 partnership that gives you the strategy, the system, and the support to make your brewery's Instagram actually work for your business.

A woman with dark skin and black dreadlocks sitting at a table, smiling confidently at the camera. She is wearing a light-colored top, gold jewelry, and has dark lipstick. Behind her is a wall with framed artwork and a large piece of black, gold, and beige abstract art. There is a fluffy beige pillow on her right side.

Here's What You Should Know About Working With Me

I Am A Problem Solver. I am not going to hand you a generic strategy and wish you luck. I am going to look at your specific situation — your brewery, your goals, your workflow — and figure out what actually makes sense for you. Every solution I build is built around how you actually work.

I Am Always Looking For Ways To Simplify. This job is already complicated enough. My goal is to take the complexity out of content creation and give you a process that is clear, repeatable, and sustainable so you spend less time spinning and more time doing the work.

Your Win Is My Win. I am invested in your success in a real way. When your content starts working, when your Monday mornings stop feeling like starting from scratch, when you finally feel confident in what you're putting out — that is exactly why I do this work. I want to see you win.